OUR BRANDING
INITIATIVe
The City of Morgan City has recently begun a research-driven, community-wide branding initiative. This effort will help Morgan City communicate to the rest of the world what makes Morgan City the precious jewel of South Louisiana. Currently we are conducting research inside and outside the community to uncover perceptions, attitudes and what’s unique about Morgan City.
RESEARCH
We start by conducting research inside and outside the community to uncover perceptions, attitudes and what's unique about Morgan City.
CREATIVITY
All of that data is transformed into compelling creative tools that tell the Morgan City story in ways that visitors, businesses and residents
can understand.
ACTION
Next begins the integration of the new brand, not just into marketing and communications, but also into the fabric of our community and our daily lives.